About Me

I am a Senior Product Designer with 13+ years of experience designing and scaling complex digital products for enterprise and consumer audiences. Expert in end-to-end product design—from discovery and UX strategy through execution and optimization—while partnering closely with product, engineering, and business stakeholders. Known for balancing user needs, technical constraints, and business goals to deliver intuitive, high-impact experiences.

Case Studies

  • Mr. Alan’s Shoe & Sportswear

    Taking a Detroit brick-and-mortar staple and building an online presence that skyrocketed sales by 400% in just six months. Driven by targeted A/B testing and strategic launch marketing, this digital transformation helped scale the brand toward a major acquisition.

  • Radical Tampa Bay

    Discover how I merged two distinct brands to create a high-octane digital showroom for The Motor Enclave and Radical Motorsports. This sleek, lead-generating machine blended thrilling track footage with premium design to shatter vehicle sales goals.

  • FordDirect

    Explore the complete digital facelift of an automotive data powerhouse. Hand-coding a sleek and human-centric design transformed FordDirect's online presence to truly reflect their cutting-edge tech solutions and vibrant company culture.

  • FordDirect: The Shop

    Transforming a fragmented B2B experience into a centralized, highly scalable Shopify marketplace for Ford and Lincoln dealers. This polished, user-friendly platform streamlined dealership operations and organically attracted a wave of new external partners.

  • VisionX

    Step into the future of web development with this conceptual VR headset platform designed entirely in Figma. By utilizing Google Antigravity AI to "vibe-code" complex scrolling sequences, turning a multi-week build into a functioning prototype in just a few days.